The Business Exchange Swindon & Wiltshire Edition 41: Feb/March 2019 | Page 15
Business owners can learn how to
tame tigers at growth summit
Business owners looking to adopt a can-do attitude will get
the chance to learn from renowned motivational speaker
Jim Lawless at a major event this March.
Jim, a business coach and author of the
best-selling book Taming Tigers: Do Things
You Never Thought You Could, will be the
keynote speaker at the second South West
Business Growth Summit on Friday, March
1, 2019.
Jim has designed and implemented
successful change programmes in bluechip
companies including Apple, Barclaycard,
John Lewis, Microsoft, and Virgin.
In 2003 he proved his Ten Rules for
Taming Tigers by becoming a jockey in 12
months – shedding 20kg... and learning to
ride a horse.
And in 2010, to test new Taming Tigers
theories around mental toughness, he
became Britain’s Deepest Freediver – the
first Briton to dive below 100m on a single
breath of air.
The growth summit, organised by
business trainers from across the South
West, will be held at Bath Racecourse, and
is aimed at owners of SME businesses from
Bath, Bristol, Somerset, and Swindon and
Wiltshire who are serious about growing
their business and creating great results.
“I took the British freedive record and
became a jockey 12 months from first sitting
on a horse – neither of which I had any
business thinking I could do. I wonder what
you think you have no business undertaking
because of the way we view ourselves?” said
Jim.
“At the South West Business Growth
Summit we’ll be looking at what actions
you could take, which people you could
collaborate with, what rules you could
shatter, and what bold new steps you could
take to enable you to move forward.”
The summit will also include an
interactive high-value workshop focused
on over-coming limiting beliefs that inhibit
business growth from Peter Rolliston,
growth specialist Nigel Scott, and business
transformation specialist Andy Walter – all
from ActionCoach, the world’s #1 business
coaching firm.
Delegates will also hear from Joanne
Rolliston, an Engage and Grow coach
specialising in team building, and from
Alison Clarke, a mind-set coach specialising
in helping people to find their inner capacity
for peak performance.
“You will leave the day feeling inspired
ready to take massive action both in your
business and personal life with tangible
actions to take,” said Peter Rolliston.
The event is sponsored by CMD
Recruitment, Morgans IFA, Together Money,
BCMS, Minuteman Press, Towergate
Insurance, South West and Business
Finance.
To find out more and to book your tickets
visit: www.businessgrowthsummit.co.uk
Who wouldn’t want to work with an
ice cream company?
By Paul Holmes, PCH Business Support
I confess to being delighted when Swindon based Rays Ice
Cream, asked for business support publicly last year and I
was recommended to owner Hadi Brooks.
07715 008521
“Rays is
innovative,
developing
new products -
including high
protein ice cream
and a vegan ice
cream range”
This led to an ongoing relationship
and the future looks exciting for this
Wiltshire-based brand.
Hadi had grown the business
organically over a number of years
and now has two shops, a new
purpose-built kitchen and event
units.
With this additional capacity in
place, she was looking for strategic
support and planning to take the next
steps and to evaluate the numerous
options for further growth.
Rays is a much-loved brand with a
core following and, I have to say, the
ice cream is astonishingly good.
It is traditionally made using the
best quality local milk and cream
and the quality exceeds many of the
best ice creams available. Rays is
innovative, developing new products -
including high protein ice cream and
a vegan ice cream range.
The challenge now is raising the
awareness outside Swindon, to the
region and well beyond. To show
everyone the passion and love that
Hadi and the team put into creating
the ice cream.
Working with Hadi, we initially
spent time evaluating the company,
re-establishing the aims and
ambitions, defining goals and
timescales, then developing the
strategy: more stores? new products?
events? online sales? developing
the distribution? expanding resale
outlets? developing strategic
relationships? supermarkets?
Developing strategic relationships
topped the ‘effort v return’ evaluation
and excited Hadi’s imagination – to
distribute increased volume to a
small number of select brands, each
with their own outlets.
The aim is to identify the
companies that reflect the quality of
Rays Ice Cream’s own products and
work closely as strategic partners.
All the planning rests on the ability
to supply increased volumes and my
experience in manufacturing and
operations has become a significant
aspect to the work.
An expanded manufacturing
and storage space will be followed
by additional process equipment,
efficiencies and throughput in 2019.
This will ensure as each new
partnership develops, supply and
quality are already assured. It’s
going to be an exciting year for Rays
Ice Cream which will be available
in more places and winning the
accolades it deserves.
“I am really excited about the
plans we have to develop Rays
Ice Cream in 2019. I have enjoyed
working with Paul so far, he brings
an informed third party view to the
business which has been invaluable
in helping me to create the strategy
for Rays. I look forward to putting
the plans into practice along with
him,” said Hadi Brooks.
For Rays Ice Cream, PCH Business
Support is combining strategic
planning and implementation;
project management and delivery;
as well as manufacturing and
operational expertise.
Are these areas of your business
where you would welcome support?
Or are there any other aspects
of your company which need
development?
Feel free to contact me for a no-
obligation conversation.
E: [email protected]
T: 0771 500 8521
For more info:
www.pchbusinesssupport.co.uk
THE BUSINESS EXCHANGE 2019
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