The Business Exchange Swindon & Wiltshire Edition 35: Feb/March 2018 | Page 5

BUSINESS NEWS LOCAL VIRTUAL REALITY FIRM PRESENTS AT BBC CLICK LIVE @rendermedia Swindon-based virtual reality (VR) studio Render recently took to the stage at a BBC Click Live event, showcasing the potential of augmented reality in enterprise. Render presented to an audience of around 400 people in the BBC radio theatre, whilst the event was streamlined live online. Click, the BBC flagship technology show demonstrated a wide range of technology at the event which saw contributors from leading figures in the immersive technology space. Render was invited to appear on the show to demonstrate Apple’s new AR (actual reality) kit. Mark Miles, CEO of Render used the tech alongside immersive technology created in his studio. The audience saw Mark showcase a commercial airliner by literally overlaying the object inside the radio theatre. Another example they showcased was Sir Frank Whittle’s Whittle 1 engine that Render built with Lydiard Park Academy as part of their STEM commitment- delivering immersive technology into schools as part of a partnership to bring the curriculum alive. Render’s Mark Miles said: “We are working in such an exciting space at the moment with immersive technology and with the Government’s new industrial strategy, we can see the application of VR and AR in so many different areas of our lives- especially in business. For us education is crucial in being able to expose people to this ty pe of technology and our partnerships with leading manufacturers is allowing us to do just this. The building of an educational pipeline from education to industry that allows us to not just show what we do, but how we do it to audiences like Click Live to schools and colleges in our region. To be part of the Click family and share what we do with some of the world’s leading technology brands was amazing.” Click producer Emily Bates added: “Render offered Click Live the type of experience that suited a live audience in being able to showcase their AR and help educate the audience and experience the effect and impression you get when sitting in the same room as a full size commercial jet. Render’s experience in AR and VR in enterprise offered a great balance to the range of technology shown at the event.” Mark Miles will be guest speaker at Thames Valley Chamber of Commerce Corporate Insight Breakfast in February. He will appear alongside Dominique Unsworth, SME Apprenticeship Ambassador, appointed by the Skills Minister to discuss growing the talent pipeline in the creative industry. To find out more about the breakfast event visit: www.thamesvalleychamber.co.uk and go to the events section. BREAKFAST EVENT TIME: 8-9.30am 8th March 2018 VENUE: Bardolino, 18 Wood St, Swindon SN1 4AB Creative solutions for brand, print & digital marketing Juicy Designs is a creative design agency and we’re passionate about crafting effective communication solutions for our clients. With over 25 years industry know-how, working with lots of exciting clients both large and small, we have the expertise to help you communicate and engage with your customers. Let us help you make your brand shine. For a fresh perspective, please get in touch: Why Swindon businesses are moving to Salesforce Excalibur Communications Executive Chairman James Phipps and his team took the decision to move their operation to the Salesforce platform in 2015. They’ve never looked back. BOOK NOW Find out more and reserve your place at this limited event at Come and learn from their story. A free event aimed at business professionals with an interest in the Salesforce platform. www.desynit.com/ swindon 01367 820 929 www.juicy-designs.com Forcewest is sponsored by and hosted by Desynit, a registered Salesforce consulting partner. Any questions, please contact Amy at [email protected] or call on 0117 373 6794 www.desynit.com THE BUSINESS EXCHANGE 2018 5