The Business Exchange Swindon & Wiltshire Edition 35: Feb/March 2018 | Page 5
BUSINESS NEWS
LOCAL VIRTUAL REALITY FIRM
PRESENTS AT BBC CLICK LIVE
@rendermedia
Swindon-based virtual reality (VR) studio Render recently took to the stage
at a BBC Click Live event, showcasing the potential of augmented reality
in enterprise. Render presented to an audience of around 400 people in
the BBC radio theatre, whilst the event was streamlined live online.
Click, the BBC flagship technology show demonstrated
a wide range of technology at the event which saw
contributors from leading figures in the immersive
technology space.
Render was invited to appear on the show to
demonstrate Apple’s new AR (actual reality) kit. Mark
Miles, CEO of Render used the tech alongside immersive
technology created in his studio. The audience saw Mark
showcase a commercial airliner by literally overlaying the
object inside the radio theatre.
Another example they showcased was Sir Frank Whittle’s
Whittle 1 engine that Render built with Lydiard Park
Academy as part of their STEM commitment- delivering
immersive technology into schools as part of a partnership
to bring the curriculum alive.
Render’s Mark Miles said: “We are working in such an
exciting space at the moment with immersive technology
and with the Government’s new industrial strategy,
we can see the application of VR and AR in so many
different areas of our lives- especially in business. For us
education is crucial in being able to expose people to this
ty pe of technology and our partnerships with leading
manufacturers is allowing us to do just this. The building
of an educational pipeline from education to industry that
allows us to not just show what we do, but how we do it
to audiences like Click Live to schools and colleges in our
region. To be part of the Click family and share what we do
with some of the world’s leading technology brands was
amazing.”
Click producer Emily Bates added: “Render offered Click
Live the type of experience that suited a live audience in
being able to showcase their AR and help educate the
audience and experience the effect and impression you get
when sitting in the same room as a full size commercial
jet. Render’s experience in AR and VR in enterprise offered
a great balance to the range of technology shown at the
event.”
Mark Miles will be guest speaker at Thames Valley
Chamber of Commerce Corporate Insight Breakfast in
February. He will appear alongside Dominique Unsworth,
SME Apprenticeship Ambassador, appointed by the Skills
Minister to discuss growing the talent pipeline in the
creative industry. To find out more about the breakfast
event visit: www.thamesvalleychamber.co.uk and go to the
events section.
BREAKFAST EVENT
TIME: 8-9.30am 8th March 2018
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Forcewest is sponsored by and hosted by Desynit,
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Any questions, please contact Amy at
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THE BUSINESS EXCHANGE 2018
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