The racecourse hosts 16 Flat racing days each season between the end of April and the beginning of October. There is a good mix of afternoon and evening, weekday and weekend race meetings.
Clerk of the Course & Executive Director, Jeremy Martin said:“ We have a healthy level of corporate hospitality on our race days, and have several companies that have bringing clients every year, for over 20 years now. That is something we are very proud about. We also welcome new clients every year, which is also very important”. Being a medium sized racecourse, it is perhaps a bit more intimate than some of its larger counterparts. Martin added:“ Salisbury is quite compact and the facilities are all very close to the track. This all contributes a heightened sense of atmosphere and excitement with the finish to the races, as the horses flash past the winning post.”
The catering is provided in-house and Martin emphasises the importance of the food and drink provision:“ Our corporate clients are spending a chunk of their marketing and entertaining budget with
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us, and it is a very important day for them. Providing good food is therefore vital, and is often the most commented on aspect of the day.”
As well as businesses, boxes are often hired out for private parties and special events, such as birthdays and anniversaries.“ Every year we have several box bookings taken by a family or a group of friends in order to celebrate something. They see that taking a box for a day at the races as a great way of a having a social event and get-together.”
Salisbury Racecourse has eight private boxes, including the recently refurbed area of four rooms at the top of the Bibury Stand.“ We invested over £ 275,000 in upgrading the Bibury Stand boxes and we are delighted with the results. The rooms are modern and very smart, and have gone down very well with our customers. The two rooms in the Wiltshire Stand are also excellently located and popular.”
The three Saturday evening race meetings and the Friday evening in August, each have music or a concert after the
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racing has finished.“ The views you get of the stage from the balcony of the boxes, are excellent, and this post-racing entertainment very much adds to the value.”
The race dates for 2018 are: Sunday 29th April, Monday 30th April, Thursday 17th May, Saturday 26th May( evening), Tuesday 12th June, Sunday 17th June, Wednesday 27th June, Saturday 14th July( Ladies Evening), Saturday 28th July( evening), Wednesday 15th August, Thursday 16th August, Friday 24th August
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( evening), Thursday 6th September, Tuesday 11th September( twilight), Friday 14th September( twilight) and Wednesday 3rd October.
Package prices for private box hire start at £ 108 + VAT per person and more details can be found on the website salisburyracecourse. co. uk, calling 01722 326461, or by emailing Emma Tranteremma @ salisburyracecourse. co. uk
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4 THE BUSINESS EXCHANGE 2018 |