The Business Exchange Swindon & Wiltshire Edition 35: Feb/March 2018 | Page 22
TECHNOLOGY
FIVE CRM HELPS BOOST CLIENT’S
PRODUCTIVITY
Chippenham headquartered FIVE CRM offer a suite of customer relationship
management solutions which include a range of functionalities, including call
facilities, email marketing, campaign automation and their latest offering a GDPR
module to help businesses ensure they are compliant with the new
General Data Protection Regulations coming into force in May 2018.
Established in 1991, FIVE CRM has made its mark on the
industry with their ability to offer clients highly flexible
software in a single platform, catering for sales, service,
marketing and more. The success of their products, built in-
house has seen them grow an international client base and
open a second office in Clearwater, Florida, USA.
They have recently been working with specialist lifestyle
and mobility suppliers, Selfsure, helping them boost their
productivity with a new sales and marketing solution.
Selfsure specialise in mobility equipment, from
mattresses to walking aids, helping their customers take a
more proactive approach to ageing.
With over 15 years in the industry and a large and
growing database, Selfsure decided to explore new CRM
options. Paul Johnson, managing director of Selfsure said:
“Our existing system was cumbersome and costing us
a lot to maintain and update. As a result, we started to
look for alternative options and found FIVE CRM to be
the perfect fit. We made the decision to use a tried and
tested off the shelf system where we could add a degree
of personalisation. FIVE CRM label themselves as a ‘fully
customisable sales and marketing solution’ and they
certainly live up to that. We’ve been able to mould the
system to our processes.”
Within the FIVE CRM suite of products is DigitalPro
CRM, their complete sales and marketing solution. This is
the solution Selfsure use and it’s become an integral part
of their business, helping them see instant results. Paul
Johnson added: “DigitalPro CRM gives us the complete
package from organising workloads, to managing the
complete sale and aftercare process. We’re able to follow
through on our promises and provide a service level above
and beyond our customers’ expectations. We have a great
relationship with FIVE CRM- they’re always on hand to help
and their aftercare is outstanding.”
FIVE CRM is based on the Bumpers Farm Industrial
Estate, Chippenham. Find out more about them online at:
www.fivecrm.com
@FIVECRM
@selfsure
The General Data Protection Regulations
(GDPR) what is it and are you ready?
by Ian Sharpe, Branch Director for Bluefin in Swindon
Data protection and privacy laws are currently a very hot topic. The biggest reform in
two decades is currently underway, impacting businesses across Europe. But do you
know what it means and more importantly how it will impact you and your business?
The impact GDPR and cyber risks
The new legislation, redesigned for the 21st century, gives
both private and business customers increased rights and
controls over their personal data held by your business. You
will be required to:
• Acquire explicit consent from customers before
collecting sensitive data
• Obtain consent from parent/guardian before processing
data for minors
• Demonstrate how “clear affirmative action” was used
to gain this consent
• Adhere to new restrictions on how you use data held to
“profile” customers
• Understand and adhere to the new and enhanced
rights your customers have, including the right to
erasure and enhanced access rights
• Demonstrate and verify how you comply with the
legislation When the new legislation takes effect on 25 May 2018,
companies could face significant fines for failing to comply.
The maximum fine for a breach of the data protection
act is £500,000. A breach of the GDPR could result in
a maximum fine of EUR20M or 4% of total worldwide
annual turnover, whichever is higher. In 2015, 74% of
small and medium businesses reported a security breach,
leading to an estimated £908m in fines.
It is worth noting fines aren’t the only issue for
businesses facing a security breach. Reputational damage,
business disruption, and loss of revenue are also key risks.
Fines are not limited to security breaches. The highest
fines that may be imposed by data protection authorities
relate to infringements of the GDPR concerning the
lawfulness of the data processing, data subjects’ rights
(including transparency on how individuals’ personal data
is used), and international data transfers.
With the increased fines and expanded scope of GDPR,
which also applies to data processors, now is the time
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THE BUSINESS EXCHANGE 2018
to review and remediate existing policies, procedures,
systems, and documents.
Risk mitigation strategies
It is increasingly important for businesses to evaluate all
the risks they face, and include IT security and protection
requirements in their overall contingency strategy. It
is increasingly important to check if your insurance
adequately protects your business against cyber threats.
Not understanding the GDPR is not going to be a good
enough excuse, regardless of the size of your business.
For a more detailed overview of your responsibilities
under the GDPR visit www.ico.org.uk If you need more
information about protecting your business why not
contact your usual Bluefin adviser or visit our website.
For more info:
www.bluefingroup.co.uk
[email protected]
01793 714431