The Business Exchange Swindon & Wiltshire Edition 34: Dec/Jan 2017/18 | Page 25
TECHNOLOGY
On the ojo Tech Couch
Nathan Baranowski is a director of ojo solutions. He is a leading digital
and technology transformation specialist, helping businesses navigate the
technology landscape and delivering cutting edge technology solutions.
Throughout 2018, ojo is inviting local business people to join them on the ojo Tech Couch to discuss all things tech,
from the latest trends to digital transformation. This issue ojo and guests discuss the Internet of Things, Artificial
Intelligence and trends for 2018.
Nathan Baranowki, Director
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MAKING TECHNOLOGY WORK
Who’s on the couch?
Mark Miles
Director of Render
Nathan
Tom
Mark
Andy
Nathan
Tom
Mark
Swindon’s Render is a
specialist in immersive
technology, such as virtual
and augmented reality.
www.rendermedia. co.uk
Paul is founder and
CEO of Devizes-based
flash technology business
Cardwave.
Tom heads up
Bradford on Avon
based digital marketing
firm, Varn.
Tom Vaughton
Director of Varn
With the rise of The Internet of Things - IoT (the
network of physical devices, vehicles, home
appliances and other items connecting and
exchanging data) we have the ability to aggregate
data quicker and more smartly than ever before,
creating an analytics revolution. Has this made an
impact on your business as yet?
Yes. We live and breathe analytics as part of
our online search marketing work, analysis and
reporting. We have seen a massive growth in the
amount of data we can use, the speed we can
collect it and the use of tools to combine different
data sources.
We’re currently looking at how IoT could work
with immersive technologies, such as VR and AR.
I think to be able to control real objects virtually
is such a huge sector waiting to be exploited
and could offer so many benefits to different
industries.
As a cyber security company the exponential
growth in insecure IoT has brought a number
of challenges to our doors. Unfortunately,
manufacturers in their rush to sell IoT are not
securing their products adequately and as a result
those devices are leaking information, being used
as an exploitable vulnerability or being used as
virtual armies to attack other networks.
In 2017, artificial intelligence became mainstream
with the further integration of tools like Amazon’s
Alexa, Apple’s Siri and the use of chatbots in
customer service departments. Are you embracing
these tools as an individual or as a business?
I have two Amazon Alexa’s at home and we have
played with Amazon Alexa apps at work for fun
in our spare time. We are holding out for a retina/
voice recognition office intercom/access system,
but they are a bit pricey at the moment.
When we were talking at London Tech week, I
spoke to Tesco Labs who were already using voice
recognition with customers, and this really got me
thinking about how we could apply this to what
we are doing here. Again, the potential is really
huge, especially around digital transformation and
standards like Industry 4.0 in manufacturing and
smart cities.
www.varn.co.uk
Andy
Paul Norbury
CEO Cardwave
www.cardwaveservices.com
As a secure business, we are avoiding these voice
recognition tools, which are permanently listening
to everything being said. If in the future we
identify a genuine business need, then we might
reconsider, though we would evaluate the risk.
Is tech improving your efficiency and/or
profitability? And if so, how?
Tom
Mark
The technology we use to deliver solutions allows
our customers to align across their business and
scale the solution more easily because everything
is becoming more centralised and reducing silos
across the business.
What tech is set to change your business in the
coming year?
Nathan
Andy
Mark
Tom
Elastic search will be more thoroughly embraced
to make the identification of security issues a
lot more efficient. We are also improving our
techniques for delving into the Darkweb for
hidden information.
I think the convergence of AI, VR, and AR with
new adaptions of headsets from makers like HTC
and other leading manufacturers will really make
a difference, I think the technology to allow us to
scale our solutions in enterprise will be a bit of a
game changer in 2018.
Voice search because it will change the words
people use when they search and will, therefore,
impact the search marketing optimisation and
website targeting strategies we have for clients.
Andy Cuff
CND
www.cndltd.com
What is likely to be your biggest tech challenge
of 2018?
Nathan
Tom
Nathan
It definitely improves efficiency. On a simple
level, for example, all our computers have solid
state drives which means the data crunching and
work we do completes much quicker. It hasn’t
improved profitably per se because we bill by
the hour so, it has just meant we can get more
work done for our clients in less time, which is
great for them and helps keep them ahead of the
competition.
Bath-based Computer
Network Defence (CND)
is a specialist in cyber
security.
Paul
Andy
Probably online security and keeping up with
the evolution of AI and its impact on providing
personalised content for clients’ websites.
Choice. There is so much innovation that
nothing stands still for long, you have to make
a commitment and go with it knowing too well
that something better may be coming up
The ability to adjust the space time continuum so
that we have enough time in the day to achieve
everything we want to do. Or, we use tech to
make us more efficient with the time we do
have, without staff having to more hours.
The ojo view
IoT, AI and VR / AR have all been the buzzwords of 2017.
Along with blockchain and bitcoin, it can feel at times we
techies are just making up a whole new language.
However, 2017 has seen some amazing leaps forward
and it has to be said that the UK and specifically the south
west, really is becoming the new Silicon Valley.
Security and specifically internet security, has been a
definite wake up call in 2017. With major cyber attacks,
fake news and vote rigging, the power of the internet to
inspire and corrupt has been brought to the fore of all of our
attentions. With GDPR (General Data Protection Regulations)
coming into force in mid-2018 it is no doubt a time for us to
start to think about the internet and our data.
That said, IoT and the rise of chat bots and machines
is only beginning. I am excited to see businesses large
and small grabbing the opportunity to use technology
to become agile, automated and streamlined. Artificial
Intelligence and machine learning, along with robotics,
driverless cars and augmented reality will be continued
buzzwords of 2018 as we start to understand how we
can really apply them to our everyday lives. I look forward
to seeing what is demonstrated at CES 2018 (Consumer
Electronics Show) this January, giving us a flavour of what’s
to come.
If you ever wanted to deep dive into technology now is
the time.
Want to join ojo on the next Tech Couch? Or do you have a question to ask our
tech experts? If so, get in touch. Drop us a line, give us a call or tweet us using the
hashtag #makingtechnologywork
Email: [email protected] Call: 01225 300043
For more info:
www..ojosolutions.com
@ojosolutions
THE BUSINESS EXCHANGE 2017
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