The Business Exchange Swindon & Wiltshire Edition 31: June/July 2017 | Page 8

APPOINTED
International SEO
expert joins All
Things Web
Swindon-based All Things Web have
announced the appointment of Ammon
Johns as web marketing director.
NEW CEO
After almost two decades at Excalibur Communications, James
Phipps has become executive chairman, with Peter Boucher
now stepping up as CEO of the progressive communications
and IT provider.
James has laid solid foundations at the Swindon-based
firm, taking the business from a mobile reseller to fully fledged
managed services supplier. This has included major investment
in systems and products to support high levels of customer
service. In setting the business apart from its competitors,
James has also made unprecedented commitments to staff
development and local community projects, including the new
Younite Foundation charitable trust he has created.
“With Excalibur ready for rapid growth, now is the time for
Peter and the excellent management team we have in place to
drive the business forward”, said James.
“As executive chairman I will still be heavily involved in
the business, with particular focus on new opportunities,
acquisitions and our work with good causes. For such a sought
after professional as Peter to become our new CEO speaks
volumes about the wellbeing and reputation of the business.
I know that the company’s future is in very good hands with
somebody who knows Excalibur and the industry inside out.”
Peter said:“Becoming CEO of Excalibur is a very exciting
move for me. James has done a magnificent job in taking
the company from a mobile reseller to a complete and highly
reputable communications and IT partner. The business is on a
solid footing with lots of potential to grow.”
He added:“Since I became involved with Excalibur in
2013 as non-executive director, I’ve also been attracted by its
wholehearted commitment to staff and the local community
projects it supports. I am looking forward to steering the new
path of the Excalibur success story.”
During the past seven years, Excalibur has almost doubled
in size, moving to Swindon’s prestigious Arclite House, recently
becoming a Sunday Times Top 100 Company and a Vodafone
Total Communications Partner, as well as maintaining its
position as a Microsoft Gold Partner.
8
THE BUSINESS EXCHANGE 2017
Ammon has joined the firm to further develop the digital
agency and grow their footprint across the UK.
He is widely acclaimed as one of the pioneers of Search
Engine Optimisation (SEO) and recognised as one of the
leading voices on organic search by his peers around
the globe. Ammon brings over 20 years of unrivalled
experience with him. Highly respected in his field, his
innovations, processes and approaches have become the
standard practice of search marketing today for agencies
and in-house teams across the world. Darren Moloney,
founder and technical director at All Things Web said:
“Ammon and I have known each other for many years
and I have always admired his digital experience and
knowledge. His technical expertise in web optimisation and
ability to develop strategies to enhance revenue streams are
widely recognised and will create additional value for new
and existing clients. We are thrilled to welcome him to our
business.”
Ammon added: “Joinin