The Business Exchange Swindon & Wiltshire Edition 31: June/July 2017 | Page 30
An election - yes, but business life goes on
The fact we’re heading towards an “unscheduled” general election
is big news, but it hasn’t changed the day to day issues for the
business people I speak to every day.
It’s an example of the kind of white noise
which can distract SME owners from
being confident and proactive in their
decision-making and provides them with an
excuse to put off difficult tasks for another
‘quieter’ day. But do you know a business
owner who has quiet days?
So, I have the same question today
as before Brexit or Trump or this general
election: if you’re not going to plan for the
future today, when are you?
No such thing as ‘too hard’
I’m talking about the more challenging
areas of business planning - the ones which
busy business owners often put in the
‘too hard’ pile because of the technical,
emotional or time investment required to
complete them.
From Inheritance Planning (always
a tough one because you know you
certainly won’t get to see the benefits!),
to succession and exit planning, writing
business plans and putting in place
shareholder agreements. These are vital
pieces of planning which help you steer
your business and personal future, making
for a better and stronger position.
I know owners do understand this
– these are the issues my clients find
themselves thinking about at 3am. But,
come light of day, life gets in the way and
yet again, no action is taken.
Removing barriers to successful planning
So here’s a guide to how you can do today
what you may regret putting off until
tomorrow.
Firstly, understand why people find some
actions harder to implement.
We commonly we see five main reasons:
• The hydra effect: when asking one
question creates five more
• The ostrich effect: this requires facing
up to an emotionally difficult topic such as
death, poor health or leaving the business
in someone else’s hands
• The blinkers effect: where your focus is on
•
•
actions which offer clear, short-term
benefit – such as increased profits
The rear–view mirror effect: where an
owner’s view of the business doesn’t keep
pace with reality - a common issue with
quick-growing start ups
The Scrooge effect: where there is a
resistance to investing in the intangible.
Once you’ve identified the barriers, it’s
time to make time.
Don’t be afraid to bring in an expert
(or more than one), with the experience
and knowledge to help you ask the right
questions, find the right answers and
provide the motivation you need to keep
on track.
So don’t get distracted by the political
noise. Get on with the business of running
and planning your business.
[email protected]
01793 533838
www.haineswatts-swindon.co.uk
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THE BUSINESS EXCHANGE 2017