Level 3 business owners have vision and inspiration . Membership of the Level 3 club means freedom of choice over when you work and on what . They no longer exchange their time for money they exchange money for other people ’ s time , hence their business ‘ works without them ’ day to day .
They truly own a business ; it ’ s a systemised , leveraged , well marketed organisation managed by a strong team . As the master of the business they know their time must
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be invested not spent . They work ON not just IN their business .
Level 2 is a ‘ round-a-bout ’! It ’ s a good place to be , but it ’ s hard work ! The level 2 owner runs fast , every day , often just to meet payroll and other commitments .
The weight on a Level 2 owner ’ s shoulders is heavy . Danger is everywhere ; the economy , worry , fear , cash flow pressures , etc . Fear of risk and failure are real and magnified at Level 2 and the pressure is significant .
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Level 1 is about survival and desperation ! Feast and famine are often present and this business owner is 100 % IN their business . They can see the future they want , but progress is slow or limited and there is a mountain of “ how do I get there ?” questions .
Level 1 businesses should learn to become masters of themselves and their business , remove chaos and understand how to develop sustainable cash-flow through sales growth via targeted marketing .
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Level 2 businesses have to step away , invest time in their personal development and work increasingly ON their business to structure it for Level 3 .
Every business and its owner has the potential to reach Level 3 . Understand where you are , redefine your dreams and goals and build a plan that will structure you first and then your business for Level 3 business ownership .
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For more info : www . actioncoach . com / ellisbardsley
@ ActionCOACHEB
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