Level 3 business owners have vision and inspiration. Membership of the Level 3 club means freedom of choice over when you work and on what. They no longer exchange their time for money they exchange money for other people’ s time, hence their business‘ works without them’ day to day.
They truly own a business; it’ s a systemised, leveraged, well marketed organisation managed by a strong team. As the master of the business they know their time must
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be invested not spent. They work ON not just IN their business.
Level 2 is a‘ round-a-bout’! It’ s a good place to be, but it’ s hard work! The level 2 owner runs fast, every day, often just to meet payroll and other commitments.
The weight on a Level 2 owner’ s shoulders is heavy. Danger is everywhere; the economy, worry, fear, cash flow pressures, etc. Fear of risk and failure are real and magnified at Level 2 and the pressure is significant.
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Level 1 is about survival and desperation! Feast and famine are often present and this business owner is 100 % IN their business. They can see the future they want, but progress is slow or limited and there is a mountain of“ how do I get there?” questions.
Level 1 businesses should learn to become masters of themselves and their business, remove chaos and understand how to develop sustainable cash-flow through sales growth via targeted marketing.
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Level 2 businesses have to step away, invest time in their personal development and work increasingly ON their business to structure it for Level 3.
Every business and its owner has the potential to reach Level 3. Understand where you are, redefine your dreams and goals and build a plan that will structure you first and then your business for Level 3 business ownership.
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For more info: www. actioncoach. com / ellisbardsley
@ ActionCOACHEB
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