The Business Exchange Swindon & Wiltshire Edition 21: Oct/Nov 2015 | Page 8
LEGAL
Bower & Bailey Solicitors
celebrates 30 years in Swindon
The Regent Circus based law firm, who employ a
team of 40 staff is celebrating 30 years in the town.
The firm was originally established as Bower & Bowerman in Bicester in 1973. It became Bower & Bailey in
1982 and the company has traded as Bower & Bailey ever since. The Swindon office is a real success story
and a unique one. It is still managed today by the partner who set up the office in 1985, Simon Smith.
Simon qualified as a lawyer in 1984 and went to work for
Bower & Bailey in Witney. Holding the cards of youth and
ambition Simon pushed to progress his career in the firm.
In spring 1985 David Bower decided to open a Swindon
office which Simon was chosen to set up.
Simon said: “This was really quite an unusual opportunity.
I was thrilled to be given the chance to establish a firm in a
new area. I was only 26, but this was an exciting challenge
both for me as a young solicitor and for the firm as a whole.
I give credit to David Bower for having the confidence in me
and supporting me in those early days.”
“We were really lucky the town was happy to embrace
us. We had no client base in Swindon and had to build it
from scratch.
“I did this by walking into offices and introducing myself.
legal firms were old fashioned and faceless in those days and I
tried to challenge this.
“I think we have always understood the importance of
customer service, putting the client first. I wanted to treat
ESOL
people the way I would like to be treated, adding value
for money. “
The first office was on 50 Commercial Road and as the
team grew they took additional space above the TSB bank.
Within a year and a half of opening three solicitors were
practicing out of Swindon and by June 1986 Simon was
offered a partnership.
To establish themselves Simon and the team focussed on
the property market and as they grew they organically offered
a full range of legal services. They were one of the first firms
to offer fixed fee conveyancing and used this as another tool
to get themselves known. Bower & Bailey were proactive in
forming relationships with bank managers, building societies
and property agents and it was this that helped them grow
and weather the 90s recession.
TBE asked Simon what it was like to work in Swindon thirty
years ago. He said: “It was very parochial. The pace of life was
a lot slower and the expectations from clients a lot less. We
turn over transactions a lot quicker now. Mobile culture has
changed everything – people never used to panic if they were
told I was not in until the next day, now everybody wants you
straight away.”
In 1991 the business expanded and moved to their current
offices and in 2006 they bought the building adjacent to
accommodate further growth.
Commenting on Bower & Bailey’s staying power Simon
said: “We’ve always worked hard to build relationships with
our clients. We’re there when they need us, to take out the
elements of stress in their life and be compassionate. I think
it’s this understanding that’s helped us succeed.
“I’ve also been lucky in terms of staff retention, two of the
current partners have been with the firm for over 25 years
and others have been with us 20 years plus. It’s this continuity
and stability that has helped us. When a client picks up the
phone it’s the same team and that maintains confidence.”
www.bowerandbailey.co.uk @BowerBailey 01793 610466
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