The Business Exchange Swindon & Wiltshire April Edition | Page 10

CREATIVE THINKING

Designers…

What have they ever done for us?
Well... fonts. And brochures.
Websites.
Advertising.
Packaging!
Multimedia.
Books. Magazines. Newspapers.
Leaflets.
Posters.
Don’t forget branding!

With the Business Show Swindon just around the
corner its probably quite poignant to talk about
events and merchandising.
Using merchandise as part of your
marketing mix is an effective means of
keeping your brand in front of prospects
and clients long after they have left a
trade show, exhibition or event. Presenting
your target audience with useful branded
products will raise awareness of your
marketing campaign and strengthen your
brand in the marketplace.
Of course, choosing the right product
for your audience, company offering and
campaign objective is paramount. The best
results are obtained when merchandise is
unique, quirky, thought provoking and,
most importantly, useful.
You have to choose something that
people will want to keep, use and talk
about for as long as possible in order to
maximise your investment.
Merchandise not only communicates
your desired