The Business Exchange Bath & Somerset Issue 19: Spring 2021 | Page 16

CELEBRATING WOMEN IN BUSINESS

Meet Elle Chappell

Co-Founder of Bath ' s Form Talent
Elle Chappell is the Co-Founder of Bath-based Form Talent , a people , talent and culture consultancy which helps businesses find , attract , engage and retain brilliant people .
Elle set up her business nearly three years ago with her husband Ben and is on a mission to deliver modern and effective HR and recruitment solutions to businesses .
Elle has always worked in recruitment , from helping organisations recruit the best talent , to managing teams , training people and running successful training programmes . She is hugely passionate about people and how , happy , engaged staff can really take a business all the way – better than any highly thought our marketing campaign .
In the last year Form Talent has adapted to the needs of its clients and has evolved and grown . Elle said , “ We spent time listening to our clients . They wanted us to be their point of contact for everything people related . An outsourced Head of HR , Head of Culture and Head of Talent through one point of contact . As a result , we have welcomed our new HR Consultant ,
Milly Harding and we ’ ve also rolled out our Recruitment as a Service offering ( Head of Talent ) and started to work on filling the gap for businesses between DIY recruitment and paying a search fee .”
Form Talent invested in technology in the early days of the business which has paid off during lockdown , being able to work with clients nationwide with ease . Tech / AI investments included psychometrics and people analytics tools to help find top talent and enhance and automate the attraction and hiring process . Elle ’ s husband Ben is the company ’ s Head of Teams and
Culture . In the last year he has been delivering remote sessions with companies based around the world delivering team , leadership and culture programmes . Elle said , “ People have found the lockdowns particularly challenging
" People have found the lockdowns particularly challenging from a team perspective . Virtual working means that it ’ s harder to build connections between employees ."
from a team perspective . Virtual working means that it ’ s harder to build connections between employees . We ’ ve facilitated sessions with different clients around deepening these social connections . Structure , a psychologically safe environment and asking the right questions can start to plug the gap in what has been lost through virtual working . We ’ ve helped businesses
understand what they value from the old ways of working and what they want to bring forward and then supported them in adapting .”
As well as heading up Form Talent , Elle is also one of the founding partners of Bath HR Network . A network designed exclusively for HR professionals , by HR professionals . Elle , Polly Rathbone Ward ( Director Rathbone HR ) and Jo Kangurs ( Director , Keystone HR ) host quarterly events ( currently online ) based around poignant HR topics , inviting guest speakers to deliver insightful workshops , events and micro-seminars . Elle added , “ It ’ s been a great way of staying connected , checking in with people and keeping motivated through lockdown . We ’ ve all supported each other with the challenges which have been thrown at us and I ’ m really proud of being such a proactive group .”
elle @ form-talent . com 01225 685 888
For more info : www . form-talent . com
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