The Business Exchange Bath & Somerset Issue 16: Summer 2020 | Page 14

8 NAMES FOR 8 WEEKS
Visit Bath
Despite there being no visitors to Bath,
at least not until very recently and those
only being for short visits, this has been an
incredibly busy period for Visit Bath.
From mid-March the organisation had to
completely switch from consumer campaigns
and engagement, and with a networking
event on the horizon, to a completely different
focus. The Visit Bath website became a
centre for information about which tourist
attractions remained open (until they were
all closed). It then quickly evolved into a
Virtual Bath campaign, which continues to
develop. This includes supporting those food
and drink businesses that have moved to
takeaway models as well as local retailers
and virtual events.
Over the last few weeks, Visit Bath
has begun to resend consumer digital
newsletters to inspire potential visitors who
may be able to begin to plan their visit later
this year. There has been engagement with
travel media, international partners, and
other external stakeholders.
Visit Bath CEO Kathryn Davis said, “The
team have been busy working with other
partners locally and nationally to share
information quickly about what support
and grants are available to the tourism and
hospitality industry. This includes sending
regular updates via email and sharing
For more info:
www.visitbath.co.uk
across social platforms to get the best reach
possible. We have also lobbied through
government departments and agencies
to share information about who was still
missing out. This work continues and will not
stop. We have been gathering intelligence
about how businesses are managing with
the lockdown and how they see themselves
reopening when it is safe to do so.
“Now it is about looking ahead and
ensuring that those businesses who can
open, in whatever capacity, are getting the
visitors they need to thrive and finding a way
to support those that can’t.”
Assembly Roo
BATH’S MOST FLEXIBLE CONFEREN
Inspiring conference space and beautifully preserved Georgian in
inter-connecting rooms and garden for conference, catering and
delegates, this is the perfect conference venue.
DDR £43 + VAT per person includes: venue hire; AV package;
admission ticket for the Roman Baths, Victoria Art Gallery a
To book, call today on 01225 477786 or email bath_venues@
bathvenues.co.uk/ddr
Terms and conditions apply.
8 www.tbebathandsomerset.co.uk