The Business Exchange Bath & Somerset Issue 11: Spring 2019 | Page 13

Linked In and The Social Buyer – Why we need to stop selling and start helping to win more customers with LinkedIn Time: 12:15 – 12:45pm Room: 1 Today’s buyer doesn’t want to be sold to, they need information that helps them make better decisions from people who they know and trust. LinkedIn expert Greg Cooper will look at how business owners and sales people can use LinkedIn and Twitter to build trusted relationships and win more sales. Greg is a Fellow of the Institute of Direct and Digital Marketing. For many years he ran an award-winning tech marketing agency which he sold in 2011. Today he coaches small and mid-sized businesses to use LinkedIn to find, win and keep customers. Effective Marketing: How to keep your customers longer, increase their spend and generate more referrals Time: 1:45 – 2:15pm Room: 2 Build your own Business Superpower Time: 12:15pm-12:45pm Room: 2 Karen Dunne Squire, speaker, entrepreneur and creator of the award-winning Growth Framework is one of the UK’s leading experts on business performance. In this seminar, Karen goes to the heart and soul of a business and its people – beliefs, values, rituals and intentions – and how we can use all of this information to create a successful business made up of thriving, contributing individuals. During this session Daniel Plowright from Enquir3 will share simple steps to get ahead of your competitors to create a truly engaged customer base who actively promote your products or services. You will also find out why your customers really buy from you, which will help you create your own unique story to share with others. Sustainability in Business with The Planet Mark Start Time: 1:00 -1:30pm Room: 2 Networking that ACTUALLY works Time: 1pm-1:30pm Room: 1 If you want to understand how to be effective as a networker and find out what it takes to get a decent return on your investment from networking, then this talk is one you won’t want to miss. Networking guru Phillipa Constable will enlighten you with her insights into what makes a person a real force in the networking environment. She will share tangible tips, some easy to follow strategies, and equally importantly, tell you how to avoid the pitfalls. This session is for those new to networking, or if you want to build more confidence and improve your skills. Hosted by Andy Weeks from The Planet Mark Start this seminar session will look at how sustainability is good for business and that business is a power for good in society, as well as the environment. The Planet Mark start is a collaboration with London- based sustainability consultants, Planet First and has a dedicated programme to help SMEs embrace sustainability generally, as well as considering its marketing potential. Six Steps to better Content Marketing with TBT Marketing Time: 2:30pm – 3:00pm Room: 2 We all know that creating good content which resonates with the right audience is a powerful marketing tool, but how do you really plan, execute and report on your contents success in aiding the buyer journey? This session with TBT Marketing’s Christian Hall will expose the tactics you need to develop buyer personas, create a value proposition and start planning content that makes the right noises at the right time. To confirm your attendance and to book onto a seminar or networking session go to: www.bathexpo.co.uk The Secret to Effective Leadership with ActionCOACH’s Peter Rolliston Time: 1:45pm – 2:15pm Room: 1 Find out what only 10% of business leaders know about where effective leadership comes from. Learn what the one simple thing is that gets in the way of performing at your best consistently. Discover how within all of us is the innate capacity to lead. Get Connected host several regional business events throughout the year with other dedicated shows for Bristol and Swindon & Wiltshire. To speak to the Get Connected team call: 0800 0126 751 or email: [email protected] Visit our stand at The Bath Business Expo to find out more about our offering in print and online. JOIN THE CONVERSATION ON TWITTER @TBEBATH @TBESW THE BUSINESS EXCHANGE 2019 13