The Business APAC HR Tech Exclusives of 2019 March 2019 | Page 33

Stephens, the Founder and CEO of Smart Recruit Online
is utilizing his many years of experience in this field to
successfully lead his organization. He says that SRO places
its clients objectives at the centre of the business strategy and
the solutions that they are developing. Mark has over 20
years of recruitment experience, both client-side and agency-
wide. His knowledge and expertise in the recruitment
industry made him the winner of the “Chambers of
Commerce Innovation in Business award 2013” and was
awarded CEO of the year in 2018 by CEO Today Magazine.
Since the establishment of Smart Recruit Online, Mark with
his team, have been helping companies to significantly
improve their direct hire recruitment strategy, by improving;
applicant quality, recruitment efficiency, candidate screening
and by helping businesses to do all of this while reducing
costs.
When it comes to development and building innovative
solutions, Mark proudly says, “I’m impatient when it comes
to the development work. Once I form my vision for a
particular development, I can’t wait to see it evolve and
actually begin working.” Similarly, Mark loves to see all the
positive feedback from their clients. It certainly works as a
‘‘
operate in different languages. Similarly, a client-oriented
approach will further add value to the solutions provided
through the technology.
With a customer-focused approach, the team at Smart
Recruit Online builds and improves their solutions, aligned
with clients’ objectives. They believe that innovating and
improving solutions is the need of today’s changing
recruitment landscape. New technologies are playing a major
role in this change; therefore, solution providers must
implement these technologies to be a part of the growing
competition.
Knowing this, Mark and his team at Smart Recruit Online
continually collaborate with users to get the actual insights
about the effectiveness of their services. It also helps them to
fill the missing gaps and improve the lacking areas.
Moreover, the team always tries to match individual clients’
customisation requests and turn them into useful tools to
benefit other users too. This passion to fulfill customer
demands and deliver highest quality that exceeds
expectations has helped the company to retain 99% of its
customer base over the last 5 years.
We offer intelligent recruitment solutions
backed with innovative delivery, ease of use,
and quality service.
‘‘
motivator for him and his dedicated team to keep pushing
ahead and develop solutions which genuinely work and
deliver tangible improvements to the recruiters. They are
generating amazing results, with an 86% fill rate from first
time advertising response, average time to offer of just 16
days and at an average cost per hire of under £250, no
wonder the company is growing at a phenomenal rate.
Local Planned Customer Approach with Continual
Solutions Development
According to the progressive CEO of Smart Recruit Online,
HR and recruitment are two different beasts that have to
work together. The traditional approach of centralising
systems and processes can work for some elements but not
for others. Therefore, recruitment in particular needs to retain
a local planned approach. Similarly, for overseas clients,
SaaS services will satisfy their requirements because they
can be accessed from anywhere and have the capability to
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“Video will refine campaign management and screening
processes, but...” says Mark
Finally, when asked about the next big things in HR
Technology, Mark asserts that aside from the impact of AI,
he feels that video will continue to play an even bigger role
in the talent attraction, campaign management, and screening
processes, but it is important to follow effective ways to
utilize video in recruitment.
Furthermore, Mark draws attention to what he calls the
growing trend towards ‘centralisation systems’ and predicts
that such systems as SRO will become the biggest threat to
ATS and HR systems in the future. Therefore, companies
must go for intelligent interfaces supported by an API layer
that allows rapid integration into multiple tools. This will
ultimately enable HR and recruiters to select the best-in-class
features to work within their systems and upgrade, change
and adapt them as their needs and the recruitment landscape
continues to change.
Mar. 2019