Janet Dodd Director of Live Events Identity
Janet Dodd takes look at the trends an developments to keep an eye on in 2022
A key aspect of being a successful events agency is moving with the times , Identity aims to continuously reinvent itself by staying abreast of the themes making waves in the industry .
Virtual is still clearly on the agenda from the smallest team meetings to supporting hybrid conferences , technology must evolve to meet this demand . While many of these virtual meetings will downsize , the the increased confidence of users of platforms will make these meetings more productive , gone are the days of participants not knowing how to turn on cameras or connect to zoom !
Elsewhere , Protect Duty legislation will change the face of security at events , making health and safety a priority for many events businesses . Much of this plays into having a backup plan for everything at an event , how we crisis plan will impact the returning confidence of delegates It would be difficult to be the agency that put on G7 and COP26 without having sustainability at the heart of the business , so it remains a big hitter for Identity and the events sector . As the industry returns to live it ’ s important to be aware of the impact events have on local populaces as well as the environment , sustainability is not all about being green .
Tying many trends together is the increasing demand for hybrid , no longer will it be a nice option , but many businesses will strive to hybridise events from the word go . Banking on delegates wanting ease of access through increasingly engaging technologies , hybrid events are most certainly here to stay .
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