Being sensitive to an event ’ s environmental impact at all levels may seem like a small step , but it is one that Identity has used to full effect on the biggest stage .
The future ’ s green : Sustainability is a big driver in everything Identity does
Five steps to sustainability
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Do we really need it ? For everything Identity , or the client , looks to use , we ask : Do we really need it ? Could we do without it ? Do we need to print , produce , paint , develop , transport XYZ item ? If the answer is ‘ possibly not ’, then we don ’ t include it . More of anything doesn ’ t equal better .
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Buy and source locally Using local suppliers , providing local services and local produce is a winner . This not only supports the local economy , but also clearly reduces damaging transport emissions .
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Choose materials carefully
With all of our events , we are careful to ensure shell schemes , temporary structures and signage are re-usable and , when beyond use , entirely recyclable and / or biodegradable . Reducing singleuse plastic is another easy win , but it ’ s low down on the emissions generated by events .
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Energy and power source
Events need power and , at Identity , we have used various sustainable sources to generate power for our events . At G7 , we used hydrogenated vegetable oil-powered generators which achieved a 29 % reduction in Nitrogen Oxide ( NOx ) emissions and a 77 % reduction in airborne particulates .
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Getting there and back We can ’ t dictate how attendees travel to the event . However , Identity ’ s personal and logistical transport to events is often planned months in advance . We have a fleet of electric pool cars for staff use when travelling to the site and for larger deliveries .
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