The Brief Issue 1 | Page 20

Innovation , innovation , innovation

Phil Maggs , of Identity , details his favourite solutions for cutting edge events
Product
The technology to produce top quality live streams is getting more and more accessible by the day . With the Roland Aero- Caster , you can break free from the complicated setup and tangle of cables typically needed to connect cameras , computers , and switchers for livestreaming . With just an iPad and a few mobile phones , the Roland AeroCaster system will have you wirelessly switching and streaming on your favourite platform in minutes .
Available from : www . proav . roland . com
Tool
I ’ m a big fan of Notion , so much so , that I ’ ve built a ‘ life operating system ’ on it that tracks all the tasks , research and tools I need to use but professionally and personally in one place . The Notion Branding Kit by Fatih Guner is an inexpensive how to guide , built within Notion , on how to become a branding expert in 12 easy steps . The kit itself is an information product that will help spark ideas and improvements for your branding journey and it contains tools , templates and step-by-step instructions to help you build the brand of your dreams .
Available from : www . notion . so
Research
The data points on Hybrid Events are getting more and more rich and becoming a client demand . This data is garnering the attention of academic institutions around the world .
This Cornell led study comes to some interesting conclusions : “ Moving a professional conference completely online reduces its carbon footprint by 94 %, and shifting it to a hybrid model , with no more than half of conventioneers online , curtails the footprint to 67 %,” but I would highly suggest reading the full piece to deep dive into this pivotal topic of the upmost importance to our industry .
Sourced from : news . cornell . edu
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