Phil Maggs speaks about the challenges in delivering a unique and impacful virtual event and how Identity weaves its principles in event delivery
largest global event dedicated to brand marketers , the Festival reflects the very nature of marketing , seamlessly blending inspiration and practical application .
W hen approached by Centuar / Xiem to create a solution for Festival of Marketing we had to innovate at speed to hit the brief and wow the audience . This involved rapidly prototyping multiple platform and content solutions to quickly guage the right route forward in a lean and collobrative way .
From state of the art XR studios through to functional analytics requirements our approach lead to multiple options being validated directly with stakesholders in a mini-sprint that produced an innovative approach efficiently and effectively .
The ask
Phil Maggs Innovation Director Identity
The Festival of Marketing ( FOM ) is a unique multi-day experience where ambitious marketers can discover , learn , celebrate and shape the future together . The single
How we deliver
Identity undertook a significant amount of research and exploration around platforms which would meet the client brief and objectives . Once selected by the FOM team , we advised and supported on the technical capabilities of the platform and were present on calls with the FOM and platform teams to gain a deep understanding of platform mechanics so that we could alleviate any client concerns .
The team worked collaboratively with the client on the use of the of a virtual events platform as the “ venue ” for the festival . This involved the utilisation of branded
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