Strengths
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Affordable for the
demographic
Easily and clearly laid
out website
Offer a wide range of
sizes
Promotions displayed
on home screen
On trend fashion to suit
the target audience
Varied delivery service
Offer outfit suggestions
Student discount
Weaknesses
Sometimes poor quality
clothing
Doesn’t match with the
photo (miss leading)
Too much choice
Can’t get through on
phone help lines
Don’t offer an online chat
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Opportunities
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Don’t give the customer
false hope of what they are
receiving
Need to answer phone calls
frequently as often can be
left unanswered
Threats
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Have a very close
competitor
(Missguided)
Bad delivery on
occasions
Often mess up orders
which put off
repetition in
customers
Boohoo as a company need to give the customer a clear understanding of what
they’re selling and not let the customer feel disappointed after an unsatisfactory
item. They also need to ensure that when orders are placed they are thoroughly
checked before sending as they often send wrong items/sizes. As well as checking
the quality and making sure nothing is faulty or wrong.