Strengths
Clear website layout
Good review system
Gift cards
Store card
Promotions
High end designers
Clear store
Staff on each floor
with specialist
knowledge
• Wide range of
products
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Weaknesses
• Prices can be high and
unrealistic with some
products
• Lousy staff
• Slow with restocking
clothing
Threats
Opportunities
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Open more stores not
just in cities and
shopping centers
Open quick and smaller
stores
Open more click and
collect branches
Offer more
cheaper/high street
ranges
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Being behind with
fashion are beating
them to trends
Difficult to access as
always in cities and
towns
Need more
advertisement to help
them get more
recognition
John Lewis need to advertise more to attract younger customers such as
students and offer a student discount which would attract more custom.
They also need to open more click and collect branches to allow easy
access to products they’ve ordered which will help persuade customers as
they can easily collect their products.