Channels
Who would of thought that new fur jacket went through all of this?!
1. Manufacturer
At the manufacturing stage the items are made and packed to be shipped to the distribution centre. In this case, Mauritius.
Once they get to England they are then driven to the John Lewis distribution centres.
2. John Lewis Distribution Centre
They travel by ship as the distribution centre is across seas in England.
The customer will go in to the store and purchase the item then
3. John Lewis Store
Carrier service via ROAD
4. Customer
Click and collect
SHIP
At the distribution centre the items are divided into smaller bulk to be driven to different stores across the country
Understanding Retailing P2