The Bit UK Nov/Dec 2016 | Page 4

BRITISH BRAND MAKES WAVES Retro comfort Best of British and , , quality – just a few words to describe one of the latest country fashion labels making waves in 2016. Whale Of A Time Clothing has successfully added a splash of colour and retro style to brand swimming with British quality and attention to detail. With pieces that wouldn’t be out of place in a Kensington & Chelsea café or bar, and equally at home with equestrians up and down the country, or even on a sunbathed Californian or Hamptons beach. Young designer Ellie Wales, hits the spot with versatility, comfort and style. A unisex collection of 100% Organic Cotton round necked sweatshirts and t-shirts, brings a new dimension to the brand looking to differentiate themselves both in style and components. At first glance viewing the collection sends thoughts back to the late 80’s and 90’s for those old enough to remember, with fond memories of patriotic colours, loose fitting styles and women’s fashion adopting a masculine flair. Once comfortably adorned in a Fin Sweatshirt though all thoughts transcend to the warmth, security and familiarity of a woman ‘borrowing’ a man’s jumper. What we loved about the ‘Fin Sweatshirt’ - Comfort of style - The price point - £32.99, - Lasting quality Definitely a brand to be awarded 5 out of 5 on the flipper scale. www.whaleofatimeclothing.com