Companies that Got it Right
When you talk about companies that disrupted their markets , the first two companies that immediately come to mind are Uber and Airbnb . These companies “ reimagined ” the taxi business and the hotel business .
Uber changed the model of taxi business forever . People everywhere like riding in a regular automobile much more than a stinky taxi . Airbnb is another company that completely changed the customer experience . They reinvented the way customers choose accommodations when they travel . They are definitely giving hotels a run for their money .
What about cameras and voice recorders ? Smart phones have pretty much replaced the need for both of these devices . They forever changed the way we take pictures on the go .
When I think back to the company that changed the way real estate commissions were traditionally paid ,
RE / MAX was responsible for that major change . Agents no longer had to share their commissions with the broker / office . If you are a RE / MAX agent , you pay a fee for everything ; office space , copies etc . but you don ’ t share your commission . They reimagined the way REALTORS ® get paid .
So the next question is …. how can you create a customer experience that is so different than what people are used to that you become “ the one ” they all want to work with ?
It All Starts with the Customer
The first step is to know your potential customers . Don ’ t worry about your competition ; worry about your customers . Once you know who your ideal customer is , then it ’ s time to create the best customer experience possible . Focus on creating the experience and the rest will take care of itself .
Of course ultimately this is about getting the deal . But more than that , it ’ s
So the next question is … how can you create a customer experience that is so different than what people are used to that you become “ the one ” they all want to work with ?
about creating raving fans that result in referrals , testimonials and repeat business .
Nurturing Your Leads
It ’ s easier ( and cheaper ) to nurture a lead than get another one . That ’ s a fact . Now don ’ t mistake this for trying to make a deal work that really isn ’ t a deal . That ’ s not what I ’ m talking about . This is about creating an experience for the seller at every touch point that is remarkable .
Image by mohamed Hassan from Pixabay
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