very long if you don ’ t have a steady stream of leads coming in the door . There are a lot of things you can put off but marketing isn ’ t one of them .
In order to effectively market your real estate business so that you always have leads , you must have a marketing plan .
Once you have implemented your marketing plan , it ’ s time to move on to your customer plan .
Exactly What Is a Customer Plan and Why Do You Need One ?
Photo by Startup Stock Photos from Pexels
Why You Need to Create a Customer Plan for Your REI Business
By Sharon Vornholt
Today I want to talk about why you need to create a customer plan for your real estate investing business ( in addition to a marketing plan ) and exactly what a customer plan is . This is a new concept for real estate investors , but it ’ s something savvy businesses have been doing for a while .
What ’ s the Difference Between a Marketing Plan and a Customer Plan ?
Simply put , a marketing plan is used to get leads . It ’ s used to attract motivated sellers .
Your customer plan details your process or what you do to cultivate those leads . The goal should be to have a repeatable process for nurturing the people who come into your business as leads .
Let ’ s Look At Your Marketing Plan
One of the first things you probably learned when you started your investing business was that your # 1 job is marketing . You won ’ t be in business
A customer plan is a document that you create for your specific business . The customer plan for a real estate business would look much different than one a doctor created for their medical practice .
If you look at most businesses , they spend a lot of time writing business plans and marketing plans that attract customers . However , almost no one has a plan for keeping those customers ( AKA motivated sellers ) once you have gotten them to call you . Real estate is no different from any other business ; it ’ s all about the customer . In our business they just happen to be folks who want or need to sell a property .
Your customer plan should be a detailed document that outlines everything needed to create a remarkable customer experience . This is the time for innovation ; the time to think outside the box . If you really want to be the standout company in your marketplace , you need to find a way to reinvent the way you do business and deliver that exceptional customer experience .
Once you have created your customer plan , it also serves as a roadmap for making your company the absolute best company in your market .
32