Most people have developed a place to escape from their business life or activity that helps them transition from a frantic hustlebustle into peacefulness , tranquility , serenity , and resolve . A personal tuneup comes to mind .
The escapee can divorce from work and , no matter how temporary , can figure out how to spend free time away from societal pressures . I refer to this location as my “ Mental Hobby Shop .”
Why do people misallocate their time and resources ?
One prominent reason is the fear of rejection ! Fear of rejection is the unconscious reason people move into the “ safe space ” or comfort zone of BCD time . When we request that someone work with us , they may say “ No ,” “ Yes ,” “ Not now ,” or “ Maybe later .” They could also totally disregard us .
The most challenging learning curve in any salesperson ’ s career is understanding that “ a prospective buyer is not rejecting us personally , but merely our request .” The salesperson must locate someone who needs their products , goods , or services .
Marketing Strategies :
Marketing strategies include facetoface communications , direct calling , mass and individual emailing , postal mailing , group networking , online presentations , Zoom calls , and attending industryrelated trade organizations . Direct calling is helpful for repeat followup calls to maintain an ongoing relationship with active prospects . For unanswered calls , leave a message ; a followup email as a reminder is appropriate . The named person at least hears our voice and receives a friendly reminder email .
The above activities involve strategies to convert prospects into “ active relationships ,” including establishing business relationships and friendships . “ Actives ” consists of a group communicating with us and expressing interest in our products , goods , or services . Of course , “ actives ” can and should develop into business friends . Yes , friends do business with friends !
Developing an extensive network of “ active leads ” and personal relationships takes daily focused time and effort . Merely locating and purchasing a list has no value . A list is only the beginning . Initial introductions and subsequent followups are necessary and will develop into success over time . An outsourcing vendor can verify whether the addresses and email addresses are correct . Active daily management of the list is essential to convert people from “ cold ” or “ warm ” into “ active .” Import the list into a customer relations software system ( CRM ).
Here is a suggested action that we could take for someone who routinely or habitually does not respond to our request to communicate : send an email that states , “ Fred , I have tried to contact you a few times without success . Would you prefer that I do not bother you ?” If Fred wants to continue the relationship , he will respond . Fred may respond politely and say “ no ” or not respond . If Fred does not answer , you may demote him to “ cold ” and keep him in your database email marketing system . “ Cold ” leads get no personal followup other than marketing with a mass email distribution . If Fred is disrespectful or belligerent , delete his record entirely . Subject him to the big “ Delete ” in the sky .
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