The AVA Method, LLC. Business Plan Competition 2014 1 | Page 2

Table of Contents

Executive Summary 1

Who We Are 3

What We Sell 3

Who We Sell To 3

Financial Summary 4

Market Analysis 5

Business Description 6

Company Overview 6

Products and Services Offered6

Major Strengths and Challenges7

Goals and Objectives 7

Operations Plan 8

Physical Facility Requirements8

Labor Needs 8

Primary and Secondary Suppliers 8

Management Profile 8

Personal History 8

Job Duties and Responsibilities9

Available Resources 9

Market Analysis 10

Market Trends 10

Overall Market 11

Competitive Advantage 11

Sales Strategy 12

Pricing 12

Distribution 12

Promotional Efforts 13

Financial Analysis 14

Assumption Explanation 14

Income Statement 15

Balance Sheet 16

Cash Flow 17

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.