The Art of Luxury Issue 78 2026 | Page 26

OFF-WHITE C / O VIRGIL ABLOH ™

OFF-WHITE C / O VIRGIL ABLOH ™

“ TIME” BY OFF-WHITE ™

OFF-WHITE ™ INTRODUCES ITS WATCH COLLECTION

Off-White™ officially launches the“ TIME” collection, the brand’ s first-ever watch line and a new chapter in its evolving creative universe.
For more than a decade, Off-White™ has existed at the intersection of fashion, art, design and culture. Through iconic products, groundbreaking collaborations and a unique visual language, the brand transformed everyday objects into cultural statements.
Today, that same approach enters a new category: watches.
More than a traditional timepiece collection, the“ TIME” collection translates Off-White™’ s most recognizable design codes into objects designed to be worn, collected and expressed. Arrows become structure. Transparency becomes design language. Industrial references become details. Time itself becomes a new creative canvas.