FASHION, BEAUTY & FRAGRANCE 17 portraits conceived in the spirit of modern Renaissance imagery. Echoing the compositions, poses, and grandiosity of classical painting, the images bring together 10 talents spanning music, film, fashion, and sport, including Global Brand Ambassadors Xiao Zhan, Jin and NINGNING, as well as Tom Brady, Alex Consani, EsDeeKid, Lee Young Ae, Shawn Mendes, Rico Nasty, and
Tarzzan, forming a cross-section of individuals who embody the diverse facets of Gucci’ s evolving spirit and Demna’ s vision for the House.
The campaign showcases the collection presented during Demna’ s debut fashion show for Gucci. A new vocabulary of silhouettes and textures that expresses a vision of lightness and ease through multiple modes of dressing; a contemporary expression of Gucci’ s identity intertwined with the House’ s heritage.
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ISSUE 78 2026 THE ART OF LUXURY