GUCCI PRESENTS

THE PRIMAVERA CAMPAIGN

The House unveils the Gucci Primavera campaign, celebrating the sense of rebirth that comes through the transformative power of love.

Directed by Johan Renck, the short film sees Kate Moss lip-syncing to Chris Isaak’ s baritone rendition of“ Wicked Game” as a room of strangers awakens, pairs off, and falls in love on the dance floor, evoking the emotional intensity of human connection and the sense of possibility that define new love.

Photographed by Michal Chelbin, the campaign comprises intimate

THE ART OF LUXURY ISSUE 78 2026