FRAGRANCES 75
Lamborghini belong to different worlds, yet both embody the essence of Made in Italy. We share the same values and the same ambition to achieve excellence, and this is precisely what we have accomplished with these fragrances,” comments Sergio Momo, Founder and Creative Director of Xerjoff.
The aesthetics of the collection faithfully reflect the union of the two worlds, even in its design. The iconic Xerjoff bottle is dressed in some of the most representative colors from Lamborghini’ s super sports cars and, for the first time, the renowned shield of the Sant’ Agata Bolognese company appears on the front plaque, underscoring the unique character of the project. The packaging recalls distinctive elements of Lamborghini’ s design language, from the hexagonal motif to details that evoke the cockpit of a super sports car. Each box also contains an authentic fragment of leather sourced directly from the Automobili Lamborghini Selleria
department, a component of the creative process transformed into a unique symbol of uncompromising quality.
In this dialogue between automotive and perfumery, the three fragrances become the expression of the sensory values shared by Xerjoff and Automobili Lamborghini, translating vision, research, and character into olfactory form. Avanguardia embodies pioneering spirit and the drive toward the future, evoking the energy of ignition and the moment when technology and intuition meet. Fierezza conveys identity and pride, expressing through its notes the expressive power of design and the balance between performance and style. Perseveranza, finally,
reflects determination and the continuity of research, recalling a long term vision built on precision, dedication, and attention to detail. Together, the three fragrances create a unified narrative in which Xerjoff’ s olfactory expertise and Lamborghini’ s DNA merge into a coherent, intense, and unmistakable sensory experience.
With this collaboration, Xerjoff and Automobili Lamborghini demonstrate how two worlds of excellence can meet and enrich one another, giving life to a project that goes beyond the product itself and becomes an expression of vision, style, and a passion for performance, interpreted through a new sensory dimension.
www. lamborghini. com | www. xerjoff. com
ISSUE 77 2026 THE ART OF LUXURY