AUTOMOBILI LAMBORGHINI AND XERJOFF UNVEIL NEW FRAGRANCE COLLABORATION
The world of haute perfumery meets that of super sports cars in an exclusive collaboration between Xerjoff and Automobili Lamborghini, two Italian excellences united by a constant pursuit of innovation, attention to detail, and a shared vision of design as an expression of character and identity.
This partnership stems from a natural dialogue between two worlds that may appear distant, yet are deeply aligned: both brands transform technology, craftsmanship and emotion into experiences capable of engaging the senses. Just as a Lamborghini is not merely a car but an object of design and performance, so too do the fragrances in this collection translate power, creative tension and determination into an olfactory form.
The series comprises three fragrances – Avanguardia, Fierezza and Perseveranza – each inspired by values that define the DNA of both brands. The compositions are developed through a design approach reminiscent of the automotive industry: a balance between aesthetics and function; research into materials and ingredients; layering of sensations; and a strong visual identity.
“ This collaboration with Xerjoff is rooted in the sharing of values deeply embedded in our DNA: excellence, research, and attention to detail,” states Christian Mastro, Marketing Director of Automobili Lamborghini.“ Unique projects such as this allow Automobili Lamborghini to extend its vision beyond the automotive sphere and reach fans through exclusive products and experiences. Together with Xerjoff we have created a project that interprets the iconic nature and pioneering spirit of Lamborghini in a new sensory dimension.”
“ When embarking on this collaboration, I knew we could create something truly special together. Xerjoff and Automobili
THE ART OF LUXURY ISSUE 77 2026