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The campaign images are accompanied by two short films : a teaser that sees Takashi Murakami send an early 2000s-era , flip-top mobile phone from his hometown in Tokyo to New York , where , as Zendaya flips it open , the reedition characters joyfully burst out from the phone ’ s screen ; and a vibrant , light-hearted campaign video featuring Zendaya playing and dancing with Superflat Garden flowers , Superflat , and Superflat Panda in the same locations as the print images .
Across the campaign imagery , Zendaya wears a range of sophisticated and upbeat designs from the wide-ranging Louis Vuitton × Murakami re-edition collection .
These include eye-catching , reedited versions of classic Louis Vuitton bags such as the All In BB , Speedy 25 , OnTheGo , Keepall , and Capucines Mini ; as well as kittenish Monogram Mules ; luxurious Bandeau silk scarves ; and brightly coloured belts in Louis Vuitton leather .
The campaign for Louis Vuitton × Murakami featuring Zendaya is an era-hopping and eye-popping celebration of both the reedition collection ’ s contemporary relevance and the original collaboration ’ s status as a seminal moment in 21st-century fashion , collector , and popular culture .
ISSUE 69 2025 THE ART OF LUXURY