86 FASHION
LOUIS VUITTON X MURAKAMI ,
Actor and singer Zendaya stars in the campaign for Louis Vuitton x Murakami , the extensive re-edition of the House ’ s collaboration with renowned contemporary artist Takashi Murakam .
Playful , pop and celebratory , Louis Vuitton × Murakami is a remarkable re-edition collection released to mark the 20th anniversary of the iconic collaboration between the House and the renowned Japanese artist .
Featuring over 200 pieces rom bags to footwear , fragrances to sunglasses – the collection reunites Louis Vuitton ’ s unrelenting commitment to creativity , innovation and savoir-faire with Takashi Murakami ’ s supremely imaginative and colourful artistic universe .
Paying homage to this enduring creative bond , the accompanying Louis Vuitton × Murakami campaign stars American actor , singer and Louis Vuitton House Ambassador , Zendaya , in a series of exuberant and audacious images created by renowned Dutch photographers , Inez and Vinoodh .
The perfect embodiment of the collaboration ’ s modern energy and creative spirit , Zendaya wears pieces from the collection , while playfully interacting with Takashi Murakami ’ s fun and fantastical artworks created exclusively for the Louis Vuitton × Murakami reedition – all framed within a series of epic and evocative cityscapes .
In the multi-layered collages , Murakami ’ s charming Superflat Garden floral motifs , as well as his whimsical Superflat and Superflat Panda characters , jubilantly spring up in spectacular locations , joining Zendaya on city skylines , amusement-park rollercoasters , historic city bridges , and in lush urban parks .
To further express the playful energy of the campaign , the Superflat Garden flowers spill out of the picture frame , while Superflat and Superflat Panda mischievously displace the opening letters of the signature Louis Vuitton logo , the first time the House ’ s name has ever been physically altered in a campaign .
THE ART OF LUXURY ISSUE 69 2025