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Being at the top of the Dolomites , feels symbolic in many ways . It really captures what this moment means to us — something truly special and meaningful .” says Roger Federer .
Against nature ’ s grand canvas , Leibovitz ’ s shot showcases the pair sharing a moment of reflection above the clouds ; Federer with his classic Monogram Christopher backpack , a symbol of timeless style akin to his own legacy in sport , and Nadal with his Monogram Eclipse version representing his dynamic strength and tenacity .
Together , they echo the values that resonate through every Louis Vuitton design and every Core Values campaign : a journey beyond the physical , a commitment to excellence , and a transmission of dreams . “ It has been 17 years since I launched the first Core Values campaign with Antoine Arnault , and I am delighted to revive this iconic series .
Each Core Values chapter celebrates Louis Vuitton ’ s legacy of travel , of working with exceptional people , and of transmission – both physical and emotional .
It has been brilliant to work with Roger Federer and Rafael Nadal on this new story – both inspirational athletes , trusted friends , and testaments to the discipline and excellence of their own personal sporting journeys ,“ says Pietro Beccari , Chairman and CEO of Louis Vuitton .
This latest campaign is more than a portrayal of two men against an alpine vista ; it is an homage to the values of the Maison , embodied by champions who carry their stories like they do their rackets — in style , elegance and humility .
Reclining in the snow with a view on the valleys below , a sense of fulfilment evident and their trusted Louis Vuitton companions in toe , Federer and Nadal illustrate how each personal journey can reach legendary heights when pursued with determination and pioneering spirit .
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ISSUE 67 2024 THE ART OF LUXURY