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FASHION
“ A Legendary Journey to the Top “
Louis Vuitton reveals second chapter of the Core Values campaign with Roger Federer and Rafael Nadal
LOUIS VUITTON - A LEGENDARY JOURNEY TO THE TOP
Louis Vuitton is pleased to reveal a second visual in its storied Core Values campaign featuring Roger Federer and Rafael Nadal .
Captured through the lens of celebrated photographer Annie Leibovitz , tennis ’ s most revered champions now reach the summit of Italy ’ s Dolomites mountain range .
Embodied in the tagline “ A Legendary Journey to the Top ,“ the campaign captures both athletes on a journey of ambition , determination , and discovery .
3,000m high , far from the familiarity of the court , Nadal and Federer are seen not as competitors but as companions reclining on the mountain peak — a visual metaphor for arriving at the pinnacle of their long sporting careers which have been marked by deep mutual respect and friendship , forever overcoming the obstacles set before them .
Federer brought his recordsetting 20 Grand Slam titles and unparalleled elegance to every court he graced while Nadal ’ s 22 Grand Slams , among those 14 French Open wins , were each demonstrations of peak athleticism and skill .
Together , these athletes represent parallel odysseys from youthful prodigies to global icons
whose impact has inspired countless individuals across generations .
“ Many important icons have been part of this campaign and being part of it is something that makes me very happy .
Sharing it with Roger makes it special since he has been my biggest rival and now a close friend today .
In my career , I achieved more than I ever dreamt of , so at the end of the day , the legacy in terms of human beings is the most important value ,” explains Rafael Nadal .
“ It ’ s a unique opportunity to be working on this campaign with Rafa . To think we were such rivals , and now , as our tennis careers come to a close , we ’ re working together on something like this — it ’ s been an incredible journey .
THE ART OF LUXURY ISSUE 67 2024