140 HEALTH & WELLBEING
BALMAIN LAUNCHES BALMAIN BEAUTY WITH A NEW LUXURY FRAGRANCE COLLECTION : LES ÉTERNELS
Balmain announces today the launch of its first beauty creation , a collection of eight all-gender eaux de parfum , “ Les Éternels de Balmain .” This trailblazing fragrance experience was inspired by Pierre Balmain ’ s Parisian legacy and Olivier Rousteing ’ s modern influence on fashion , and now beauty .
Introducing Les Éternels de Balmain Powered by a richly crafted duality of ingredients , Les Éternels de Balmain is inspired by the universal quest for self-realization and identity . This inaugural collection includes eight multi-layered scents from four distinctive olfactive families – Musk , Amber , Floral , and Woody .
Olivier Rousteing has been the lead architect of Balmain Beauty from inception , and in every aspect of creation from concept to scent development , to package design and campaign imagery . He studied perfumery , learning the creation process through hands-on training . After consulting Balmain ’ s storied archives , he handpicked four of Balmain ’ s legacy scents to be reinvented for the modern era : Vent Vert , Ivoire , Ébène , and Carbone . Four new fragrances complete the collection : Sel d ’ Ambre , Rouge , Bronze , and Bleu Infini .
“ Balmain Beauty is forging a new , avant-garde space in luxury beauty that celebrates the legacy and inclusive spirit of the iconic house of Balmain ,” said Guillaume Jesel , who oversees Balmain Beauty as the President and CEO , TOM FORD and Luxury Business Development , The Estée Lauder Companies . “ Olivier Rousteing is one of the most accomplished designers of his generation , inventing revolutionary concepts at the confluence of past , present , and future . It has been an extraordinary journey bringing his vision for Balmain Beauty to life .”
“ Just like Olivier Rousteing ’ s most impressive runways , Balmain ’ s ambitious plans for future luxury growth build directly upon a skilled melding together of the richness of our singular heritage with a distinctively modern outlook ,” explains Matteo Sgarbossa , Chief Executive Officer , Balmain . “ Our agreement with The Estée Lauder Companies for Balmain Beauty is an obvious embodiment of that strategy . With this partnership , the house begins a new chapter , making very clear to all our commitment to maximizing cross-category possibilities as we move forward , driven by the passion of our ‘ Balmain Army ’ and determined to fully realize this house ’ s potential to become a true leader in the luxury world .”
“ Balmain Beauty embodies a steadfast commitment to excellence in perfumery , emphasizing not only the olfactive experience , but also the evocative emotions it elicits brought to life by an iconic visual campaign ,” added Nathalie Berger Duquene , SVP , Global General Manager , Balmain Beauty , The Estée Lauder Companies . “ The beauty of craftsmanship is exuded in both the packaging design and ingredients used . Our fragrances hold tension , power , and strength – they are quintessentially Balmain , rooted in diversity and inclusivity .”
The collection is inspired by Balmain ’ s first flacon created in 1946 , a masterpiece of simplicity and timelessness . Duality was expressed in the design with contrasting elemental shapes of the circle and square , signature black and gold colors , and the label spread over two facets .
Building on this foundation , the new flacon delivers a multisensory and luxurious modern experience . The square is elongated into a lozenge ; the Balmain signature rayure covering the glass echoes the gold collar ’ s existing texture ; a new finish and color palette flatters the touch and the eye . On the cap , a graphic PB monogram symbolizes Balmain , extracted from the iconic 1970 brand labyrinth motif .
Follow the brand on social media at @ BalmainBeauty and visit www . balmainbeauty . com and www . balmainbeauty . eu to shop the collection and learn more .
THE ART OF LUXURY ISSUE 66 2024