The Art of Luxury Issue 64 2024 | Page 118

118 LUXURY HOMES

AN ICON REBORN :

BANG & OLUFSEN UNVEILS ITS SECOND RECREATED CLASSIC - THE BEOSYSTEM 9000C

Bang & Olufsen announce the revival of another product icon with the launch of the Beosystem 9000c music system . The new system features a fully restored and reimagined Beosound 9000 CD player from the 1990 ’ s paired with Bang & Olufsen ’ s modern Beolab 28 speakers for a powerful listening experience .
Following the success of the Beogram 4000c recreated turntable in 2020 , Beosystem 9000c is the second project in the recreated classics series that demonstrates Bang & Olufsen ’ s commitment to the brand ’ s longevity promise : “ Creating products that can stand the test of time .”
“ With our Recreated Classics series , we are showcasing how Bang & Olufsen ’ s unique capabilities within sound , design and craftsmanship are creating long-lasting , circular products . We want to demonstrate that a second-life product can be just as attractive as a new product and that a high-quality item such as the Beosound 9000 doesn ’ t need to have an end-date ,” says Mads Kogsgaard Hansen , Head of Product Circularity & Portfolio Planning at Bang & Olufsen . He continues :
“ More than showcasing our commitment to product longevity , we wanted to celebrate the revival of physical media that has taken place in recent years . Vinyls and CDs have returned to being something special , where people invest time and energy to connect with the music and artists they love . Longevity in design and the passion for music listening are essentially what we are celebrating with the launch of Beosystem 9000c . It is all about keeping listening choices alive ”.
Bang & Olufsen has sourced 200 units of the original Beosound 9000 CD player and returned them to the company ’ s factory in Struer , Denmark . The same place , where they were first created from 1996 . The CD players are disassembled and thoroughly inspected by a team of skilled service technicians , including many of the same colleagues that worked on the Beosound 9000 ’ s in the 1990s , using the original workshop tables . Every component is painstakingly cleaned and repaired , and once they have been inspected , each Beosound 9000 is individually tested and fine-tuned to meet Bang & Olufsen ’ s exacting specifications .
THE ART OF LUXURY ISSUE 64 2024