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When planning an event whether it is a fashion event , corporate or charity event do you have a required period that you like to work with ensuring you have plenty of time to work with the client to create the best possible event ?
Usually , it requires 4-6 months to create a unique event . For certain , it can be managed faster when needed … anticipation is the key we try hard to pass it to our partners .
Does the luxury event sector change dramatically in terms of clients ’ tastes and expectations from year to year ?
Oh yes , it has changed a lot over the past 10 years . It is not only the luxury industry that has changed but the entire world and more specifically the event industry ; the way events get prepared are way more eco-oriented in all terms , which is a very good thing and one of our values . It is also very important to use sustainability in the way you approach design and production .
Is there a specific type of client that you cater to ?
Ideally , clients are willing to have a luxury approach and to get a unique event … in this highly anxious context , our customers need more than ever to dream and hope , we are doing our very best in this direction .
Have you seen any specific trends in the industry over the past year that are becoming more and more popular that perhaps once was deemed to be a rarity ?
The most specific trend these days is clearly to be as eco-friendly as possible in the approach of our events . It is actually more than a trend ...
How important is sustainability to you ?
More than crucial , one of our priorities . The clock is ticking fast , it has become one of our top concerned but not without difficulty . Our very first step is to decrease our carbon footprint , especially in a worldwide and international industry .
Obviously , global trends are rapidly changing so how difficult is it for you to adapt to these ever-changing trends and tastes ?
Adapting to a fast-paced world can be challenging but there are always some strategies that can help : focusing on what is the most important for our clients , remaining self-care with our team to deliver hope and positivity in our events , staying informed and always continuing learning . We intend to create in a more sustainable and responsible manner to reduce fear and negative impacts .
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ISSUE 63 2024 THE ART OF LUXURY