The Art of Luxury Issue 61 2023 | Page 96

96 FASHION
childhood onwards , was directed towards this profession , that I wanted to do more than anything else .
Is there a particular product of yours that you are most proud of ?
Lapinou : I was afraid of how people would react to discovering this part of me that people didn ’ t expect : a bit of craziness , a girly touch , and above all an offbeat side . But the response was overwhelming . By bringing this fantasy , these styles brought joy , like an enchanted parenthesis . It is also for these moments of exchange and sharing that I do and love this job .
There ’ s so much pressure for designers to come out with their greatest collections season after season . How do you manage to keep up with the change of lines ?
The fear of the blank page is very real , as is the fear of failing , but as soon as you start drawing , the fear flies away and a flood of creation flows and does not stop ... At each creation session , I have enough designs for 10 collections . The difficulty lies in choosing the right styles at the right time . Changing lines is more of a salvation than anything else , because as a creative person you are always looking for something new , to reinvent yourself , to explore something else ... For me , change is a powerful driver .
Could you tell us about the other services you offer , some that people might not know you provide ?
We offer a very special service : the high heels walking class : individual , duo or collective !
More than just learning to walk , it is a 360 ° initiation , where we try to understand you , know who you are , and what you are tending to , by advising you both on your foot morphology but also on your body , to have an ease that can be seen at the end of the first lesson !
And I dream of a more global Maison Ernest , in order to offer a complete vision of my fantasy world ... www . maisonernest . com
THE ART OF LUXURY Issue 61 2023