LUXURY FASHION 75
Showcasing the globally familiar faces of changemakers Naomi Campbell , Maluma , Lee Minho , Gigi Hadid , Khaby Lame , and Matteo Berrettini , the Fall / Winter campaign offers a more intimate angle on their individual stories . It also introduces American football quarterback , Patrick Mahomes , and British actress , Suki Waterhouse , as new brand ambassadors . Short black-and-white videos shine a spotlight on these BOSSes sharing the inspiring stories that have defined their journey so far , and reflect on the moments that have shaped who they are today . While wearing pieces from the new BOSS collection , archival footage is projected in the background , providing an up-closeand-personal take on their climb to the top of their fields . Each intimate video features emotive background music in the form of Tupac Shakur ’ s iconic song ‘ Changes ,’ which samples the original Bruce Hornsby and the Range single , ‘ The Way It Is ,’ creating a synergy that pulls at the heartstrings while conjuring a universal sense of belonging .
The Fall / Winter 2023 collection delivers a blend of sophisticated textures infused with a laid-back approach , embodying the BOSS brand ethos of self-determination and distinctive tailoring . Comprising elevated styles with a retro-modern feel , it features standout colors and nature-inspired prints alongside the brand ’ s iconic palette of black , white , and camel .
Issue 60 2023 THE ART OF LUXURY