74 LUXURY FASHION
THE BOSS FALL / WINTER 2023 CAMPAIGN DELVES DEEPER INTO THE INSPIRING STORIES THAT DEFINE A BOSS
When the galvanizing # BeYourOwnBOSS motto was first introduced during the BOSS brand refresh in 2022 , the personal layers and countless stories that lie behind this idea were just beginning to surface . The origin-story follow-up then presented the slogan : ‘ BOSSes aren ’ t born . They ’ re made .’
This uplifting concept delved deeper into the lives of these individuals and presented the audience the idea that grit , pain , and lessons learned are all milestones that make a BOSS . That personal journey is what embodies their strength of character , enriches their story , and humanizes them in a way that invokes respect and emboldens a broader audience . For the upcoming Fall / Winter 2023 collection and its accompanying campaign , BOSS puts the spotlight back onto a selection of top stars and influential ambassadors to explore what it is that defines them as a genuine BOSS .
THE ART OF LUXURY Issue 60 2023