TECHNOLOGY 109 chapters . Starting with a stroboscopic effect that uses a slow and elegant long exposure technique , as the film gradually merges with the sound design it creates anticipation alongside motion blur , visualising speed through fast cuts that offer moments of complete abstraction
where the two brands unite . The last chapter sees the film end in liquid-like ethereal warp distortion that tantalisingly reveals glimpses of the product and its signature colour created through the Bang & Olufsen bespoke anodisation process at its factory in Struer , Denmark .
Bang & Olufsen ’ s CMO , Kamel Ouadi , said : “ We wanted to create a memorable campaign that celebrates how both brands pursue excellence . We are both driven by perfection . Ferrari , the masters of speed , performance , and head-turning beauty ; and Bang & Olufsen , the luxury sound pioneers who flawlessly balance timeless form and function . The new collection comprises luxury headphones , earphones and speakers . It encapsulates poise , power and precision that looks as good as it sounds . This collaboration and our existing Scuderia Ferrari partnership support our focus on the luxury and high net worth individuals segment .”
FutureDeluxe ’ s Creative Director , Ollie Harris , added : “ To create a film that does justice to the pairing of two such iconic brands from two very different arenas , we had to fuse the world ’ s most luxurious race car credentials with the world ’ s most innovative audio engineering and design . The resulting film reflects the frenetic pace and exhilaration of driving the world ’ s most iconic sports car , but with a memorable visual language that ’ s more in keeping with the new collaboration ’ s refined product world . There ’ s a beautiful stroboscopic effect that sometimes occurs naturally as car wheels spin , so it felt apt to digitally create an impression of this effect by marrying instancing geometry , frame blending and motion-blur to create a fresh take on the aesthetic .”
The film and associated imagery will live across Bang & Olufsen and Ferrari ’ s owned and earned channels , including socials , website and point of sale .
# BangOlufsenForFerrari | futuredeluxe . com
Although this is FutureDeluxe ’ s debut work with Ferrari , the studio has previously collaborated with Bang & Olufsen on the brand ’ s Beosound Theatre launch film that explored the emotional connection between person and product through vision and sound .
Campaign content : FutureDeluxe
Issue 60 2023 THE ART OF LUXURY