108 TECHNOLOGY
BANG & OLUFSEN AND FERRARI ARE ‘ DRIVEN TO PERFECTION ’
WITH HELP FROM FUTUREDELUXE
B & O ’ s in-house creative and FutureDeluxe visually explore the alchemy when the two luxury brands fuse in a new collection of hi-octane audio products .
Bang & Olufsen has tasked its longstanding creative partner , FutureDeluxe ( Cannes Lion and D & AD awarding studio best known for its experimental and innovative approaches to design , technology and moving image ), with creating a campaign film that celebrates the new Ferrari collection .
The task was to create a launch film that visualises the adrenaline-packed fusion between two masters of their craft : the masters of speed , performance and headturning beauty coming together with the sound pioneers who flawlessly balance form and function of craftsmanship . The film sees the two brands ’ iconic design elements match-cut together to draw a clear parallel between them .
The result is a graceful visual narrative depicting the alchemy of the two brands built in three distinctive visual
THE ART OF LUXURY Issue 60 2023