158 AUTOMOTIVE
LAMBORGHINI HATFIELD :
OFFICIAL OPENING OF ELEVENTH UK LAMBORGHINI DEALERSHIP
A unique artwork by Hatfield-based artist Mark Evans was also unveiled , a bull etched on leather : just one artwork commissioned by Lamborghini dealers worldwide as part of the celebrations for Lamborghini ’ s 60th anniversary in 2023 .
Expansive new showroom inaugurated together with unveiling of commemorative Lamborghini 60th anniversary artwork .
Lamborghini Hatfield officially opens , with a gala VIP event at the new dealership location marking the eleventh official franchised outlet for Automobili Lamborghini in the UK . Owned and operated by HR Owen Group , one of the UK ’ s largest specialist luxury and sports car dealer groups , the substantial new Hatfield location delivers extensive showroom and aftersales facilities , reflecting the growing UK Lamborghini car parc and model line-up .
In Hatfield for the dealership ’ s inauguration , Chairman and CEO Stephan Winkelmann said , “ This is a very significant investment and commitment by our franchise partner HR Owen , that reflects the strength of the Lamborghini brand in the UK and in turn our commitment to the UK market . Lamborghini ’ s appeal , not only in terms of our models ’ desirability but a fascination with the brand , continues to build in the UK and around the world : this new dealership and its representation of our marque is an endorsement of Lamborghini ’ s attractiveness as a super sports car manufacturer and global luxury brand .”
Located on a new 2.06-hectare development by HR Owen in Mosquito Way , Hatfield , the expansive 500 sq m Lamborghini showroom includes an upstairs mezzanine lounge with views over the showroom below and a dedicated Ad Personam studio , where clients can choose from virtually unlimited colour and trim options to personalize their new Lamborghini . The 870 sq m aftersales facility includes a 14-bay technical centre , and a drive-in service reception that scans cars on check-in and automatically appraises condition .
More than 200 guests joined Lamborghini executives and Lamborghini Hatfield and HR Owen management for the opening event .
Cars on display included the new Lamborghini Revuelto [ 1 ] , the marque ’ s first V12 super sports plug-in hybrid HPEV ( High Performance Electrified Vehicle ), which was unveiled earlier this year with orders already accounting for two years ’ production . The Huracán Sterrato [ 2 ] , produced in just 1499 units that are all sold , was also displayed along with a Lamborghini Countach LPI 800- 4 and the current Huracán and Urus Super SUV ranges .
“ We are very proud to officially open Lamborghini Hatfield , which is the result of a significant investment and a clear illustration of our passionate commitment to Lamborghini ,” said HR Owen CEO Ken Choo . “ Our Hatfield development – the culmination of Berjaya Group founder , Vincent Tan ’ s vision to create the ultimate supercar experience – is truly a destination for our Lamborghini clients , with the space and facilities to not only display new and pre-owned models and provide the best aftersales care possible , but to create events and host activities that reflect Lamborghini ’ s Italian super sports heritage and lifestyle .”
THE ART OF LUXURY Issue 59 2023