The Art of Luxury Issue 59 2023 | Page 157

AUTOMOTIVE 157
Supported by an industry leading Electronic Stability Control ( ESC ) system , which employs six-axis inertia measurement to predict available grip , the DB12 also gives the driver a choice of five pre-set driving modes allowing the freedom to incrementally explore the limits of grip and traction with complete confidence and safety . Put simply , no series production Aston Martin has dedicated itself so completely to setting new dynamic benchmarks .
The announcement of DB12 comes as Aston Martin celebrates two significant milestones in 2023 ; Its monumental 110th anniversary and 75 years of the illustrious DB model line . When founders Lionel Martin and Robert Bamford officially formed the partnership that became Aston Martin , they ignited more than a century of automotive passion , cutting-edge British innovation , and highoctane racing success . It comes at a time when Aston Martin is enjoying one of the most dynamic periods in its 110-year history thanks to continued podium success in the 2023 Formula 1 ® season . Competing at the pinnacle of world motorsport remains a key pillar of the marque ’ s brand and product strategy .
DB12 ’ s core values of high-performance and ultra-luxury are spearheading Aston Martin ’ s next generation of sports cars . As such it heralds a new era . One which will see all Aston Martin models characterised by prodigious performance and pinpoint dynamics , seamless integration of advanced technologies and the sublime style and exemplary craftsmanship for which the brand has long been renowned .
Roberto Fedeli , Group Chief Technology Officer of Aston Martin said of the new DB12 : “ DB12 is a statement car . One that asserts Aston Martin ’ s position as a leader in performance , dynamics , engineering and technology . We have pushed every aspect of this car to be bestin-class . The result is more power and performance than its rivals . Combined with exceptional handling and an exciting soundtrack , it is a car with passion and a truly sporting character . Crucially , thanks to its breadth of capability we have achieved this without compromising refinement , comfort and luxury . Together with our use of industry-leading dynamic control and infotainment systems , DB12 is the start of Aston Martin ’ s most exciting new era .”
Issue 59 2023 THE ART OF LUXURY