140 BEAUTY & FRAGRANCES
CLÉ DE PEAU BEAUTÉ CELEBRATES THE SCIENCE OF SKIN INTELLIGENCE
Clé de Peau Beauté ’ s revolutionary skincare science , experienced in a global three-day event that also premières immersive AI art installation “ Unseen Intelligence ” by Refik Anadol .
Clé de Peau Beauté , the SHISEIDO Group ’ s global luxury skincare and makeup brand hosted a global event in Tokyo . Celebrating and revealing its revolutionary skincare science approach , “ Skin Intelligence ”, the three-day event immersed guests in the brand ’ s unwavering commitment to innovation and science-based approach to beauty . Guests from over 18 countries joined two of Clé de Peau Beauté ’ s Global Brand Ambassadors , Ella Balinska and Diana Silvers . The Shiseido Global Innovation Center in Yokohama hosted the exclusive , global reveal of the skin gene network – visualized for the very first time . This network is made up of an internal collective that operates independently of the neuron network that powers the brain . The event also premièred a visionary collaboration with renowned media artist Refik Anadol . Anadol ’ s immersive installation “ Unseen Intelligence ” is situated in the Tokyo Midtown , located in the district of Roppongi . Anadol brings his trailblazing approach to data narratives to envision the hidden world of Skin .
Since the brand ’ s launch in 1982 , Clé de Peau Beauté has been committed to pursuing a deeper understanding of Skin Intelligence : skin ’ s innate ability to distinguish between positive and negative stimuli to maintain optimal condition at the epidermis level . Clé de Peau Beauté develops new technologies that support skin as a ‘ thinking ’ organ , boosting its reparative and defensive abilities to empower its innate ability to self-care , the most powerful catalyst for achieving optimal skin radiance .
The collaboration between Refik Anadol and Clé de Peau Beauté was born out of the brand ’ s ambition to bring the unseen autonomic system of Skin Intelligence to life and create a memorable experience that educates and inspires audiences around the world .
Collaborating artist Refik Anadol comments : “ Refik Anadol Studio ’ s collaboration with Clé de Peau Beauté is based on a unique analogy between skin intelligence and artificial intelligence from the perspective of ‘ making the invisible visible ’ – a vision that we have been pursuing since our foundation . Clé de Peau Beauté scientists study life forces that are invisible - the unseen networks of our thinking organ – skin .”
THE ART OF LUXURY Issue 59 2023