The Art of Luxury Issue 59 2023 | Page 120

120 YACHTS & YACHTING

BMW AND TYDE PRESENT THE ICON , A NEW FLAGBEARER FOR SUSTAINABLE MOBILITY ON WATER

Last month the 76th Cannes Film Festival took place , but one particularly spectacular world premiere on the bill was experienced in the port area of the southern French town rather than on a cinema screen .
This is where the BMW brand and boat maker TYDE presented THE ICON , a new kind of flagbearer for sustainable mobility on water . THE ICON is the first batterypowered marine craft of its kind and brings together locally emission-free travel with a vision of luxury that embraces pleasure .
At 13.15 metres in length and with a top speed of 30 knots , THE ICON is a trailblazer for a new breed of watercraft with batteryelectric drive . BMW came up with the idea and developed the concept for this pioneering collaborative endeavour .
THE ART OF LUXURY Issue 59 2023