Why I launched my luxury lingerie brand to give women their confidence back following surgery for breast cancer .
By Caroline Kennedy Alexander , founder of LoveRose Lingerie
THE POWER OF FASHION
I love beautiful things . They have always brought me joy . As a former student of fashion and an artist , my personal environment – from the items I choose for my home to what I wear – is important to me .
I ’ ve always been a believer in the power of fashion . What you wear can boost your confidence , become your armour , or help to define who you are . It can make you feel happy . Gorgeous lingerie has long been my secret weapon – a hidden confidence booster that sets me up for the day .
Like many people , cancer has had a tremendous and devastating impact on my life . I lost my sister Rose to breast cancer and watched my sister Mary endure it . Then I went through it myself , twice . I ’ ve had numerous surgeries on my breasts to save my life , including a double mastectomy with reconstruction . I learned that recovery from surgery is not simply about the physical scars , but an emotional and phycological journey .
As I came to terms with my changed body , I was desperate to find luxurious underwear that met my unique post-surgery needs . I was shocked at the lack of choice on the post-surgery market . I fled many fitting rooms in tears , unable to find anything suitable that actually made me feel good about myself . Then a realised that as a designer , I had the skills and knowledge to
THE ART OF LUXURY Issue 56 2023