FASHION 47
The friends unwind against the backdrop of scenic peaks and charming chalets within a retro-tinged film and imagery that embody the cozy conviviality of the offering .
Gucci Après-Ski will be available in Gucci boutiques , as well as on gucci . com , with special Pop-Ups in Courmayeur , Cortina , Courchevel , Verbier , and Kitzbühel .
The lineup also introduces a special preview of ready-to-wear and accessories from a forthcoming chapter of adidas x Gucci as well as a set of aluminum hardsided trolleys , created in collaboration with the Italian luxury luggage maker FPM Milano , in a continuation of the House ’ s Gucci Valigeria travel narrative .
The Gucci Après-Ski selection is captured through stills by Mark Peckmezian and a film by Akinola Davies Jr . in a new campaign that follows a cast of characters as they embark on an alpine escape .
# GucciApresSki | www . gucci . com
Issue 56 2023 THE ART OF LUXURY