The Art of Luxury Issue 55 2022 | Page 82

FERRARI PUROSANGUE : UNLIKE ANY OTHER

After years of anticipation by the international automotive fraternity , Ferrari today unveiled the Purosangue , the first ever four-door , four-seater car in the Prancing Horse ’ s 75-year history , in the magnificently atmospheric surroundings of the Teatro del Silenzio in Lajatico ( Pisa ).
To enable the company to achieve the ambitious goals set for this project and create a car worthy of a place in its range , a completely different layout and innovative proportions compared to modern GT
Since the marque ’ s earliest years , 2 + 2 cars ( i . e . with two front and two smaller back seats ) have played a significant role in its strategy . Many Ferraris have made combining benchmark performance with first class comfort one of the pillars of their success . Now , in the culmination of 75 years of leading-edge research , Ferrari has created a car that is unique on the world stage : not only do performance , driving pleasure and comfort coexist in perfect harmony , but it is also a peerless encapsulation of the Prancing Horse ’ s iconic DNA . This is the reason why the name Purosangue , Italian for ‘ thoroughbred ’, was chosen .
THE ART OF LUXURY Issue 55 2022